Machine, Platform, Crowd: Harnessing Our Digital Future

By Andrew Mc Afee, Erik Brynjolfsson

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

In the tradition of agenda-setting classics like Clay Christensen's The Innovator's Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.



    RELATED ARTICLES

EDITOR'S CHOICE: Machine, Platform, Crowd: Harnessing Our Digital Future

Posted July 6, 2017, 3:00 PM with category of Innovation & Creativity
Andrew McAfee and Erik Brynjolfsson have written a book with real human intelligence, concern, feeling, and values, about how the second machine age is reshaping business. Read more




    SHARE THIS
Embedicon
 
9780393254297
eBook

  Choose a format

Price: $23.16/ea
LIST PRICE: $28.95

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $23.16 20%
25 - 99 $20.27 30%
100 - 499 $18.82 35%
500 - 999 $18.24 37%
ISBN: 9780393254297

About the Hardcover

Publisher W. W. Norton & Company
Publish date 06/27/2017
Pages 416
ISBN-13 9780393254297
ISBN-10 0393254291
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.


Interested in eBooks?

If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks

Other questions about eBooks can be directed to support@800ceoread.com.