Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence

By Tim David
Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement skills that are also effective in the workplace. By applying seven magic words in a business setting, David offers tools for effective and persuasive communication.
You will learn:
  • The secret word that Harvard psychologists discovered is the key to unlocking human motivation
  • How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you
  • The number one mistake that managers make during 1-on-1 s, and the one simple word that can fix it all
  • What Dale Carnegie dubs the sweetest sound in any language
  • How one tiny word can instantly change someone's mind for the better
  • The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down
  • How the infamous But Eraser works and why so many people mess it up
  • The REAL magic behind the word thanks


The seven words:
Magic Word #1 Because
Magic Word #2 "Name"
Magic Word #3 If
Magic Word #4 - But
Magic Word #5 - Absolutely
Magic Word #6 - Thanks
Magic Word #7 - Help



    REVIEW QUOTES

Whereas most communication advice is concerned with what to say or even how to say it, MAGIC WORDS places the focus where it belongs: on the other person. Tim David offers keen insight into how to better connect with others in business and in life.
Adam Grant, New York Times bestselling author of Give and Take"

"Whereas most communication advice is concerned with what to say or even how to say it, MAGIC WORDS places the focus where it belongs: on the other person. Tim David offers keen insight into how to better connect with others in business and in life."
--Adam Grant, "New York Times" bestselling author of "Give and Take"




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ISBN: 9780735205390

About the Hardcover

Publisher Prentice Hall Press
Publish date 12/02/2014
Pages 160
ISBN-13 9780735205390
ISBN-10 0735205396
Language English

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