Making the World Work Better: The Ideas That Shaped a Century and a Company

By Kevin Maney, Steve Hamm, Jeffrey O'brien
Thomas J Watson Sr's motto for IBM was THINK, and formore thana century, that one little word worked overtime. In " Making the World Work Better: The Ideas That Shaped a Century and a Company ", journalists Kevin Maney, Steve Hamm, and Jeffrey M.• Brien mark the Centennial of IBM's founding by examining how IBM has distinctly contributed to the evolution of technology and the modern corporation over the past 100 years. The authors offer a fresh analysis through interviews of many key figures, chronicling the Nobel Prize-winning work of the company's research laboratories and uncovering rich archival material, including hundreds of vintage photographs and drawings. The book recounts the company's missteps, as well as its successes. It captures moments of high drama from the bet-the-business gamble on the legendary System/360 in the 1960s to the turnaround from the company's near-death experience in the early 1990s. The authors have shaped a narrative of discoveries, struggles, individual insights and lasting impact on technology, business and society. Taken together, their essays reveal a distinctive mindset and organizational culture, animated by a deeply held commitment to the hard work of progress.IBM engineers and scientists invented many of the building blocks of modern information technology, including the memory chip, the disk drive, the scanning tunneling microscope (essential to nanotechnology) and even new fields of mathematics. IBM brought the punch-card tabulator, the mainframe and the personal computer into the mainstream of business and modern life. IBM was the first large American company to pay all employees salaries rather than hourly wages, an early champion of hiring women and minorities and a pioneer of new approaches to doing business--with its model of the globally integrated enterprise. And it has had a lasting impact on the course of society from enabling the US Social Security System, to the space program, to airline reservations, modern banking and retail, to many of the ways our world today works. The lessons for all businesses indeed, all institutions are powerful: To survive and succeed over a long period, you have to anticipate change and to be willing and able to continually transform. But while change happens, progress is deliberate. IBM deliberately led by a pioneering culture and grounded in a set of core ideas came into being, grew, thrived, nearly died, transformed itself and is now charting a new path forward for its second century toward a perhaps surprising future on a planetary scale.


NEWS & OPINION: Introducing the Candidates: General Business

Posted December 23, 2011, 2:29 PM with category of Management & Workplace Culture
Over the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book. . Read more

STAFF PICKS: International Business Machines, Making the World Work Better

Posted July 1, 2011, 4:16 PM with category of Management & Workplace Culture
Who knew that corporate history could be so beautiful? Just the name of the place, International Business Machines Corporation, makes it sound like a drab and soulless place, definitely gray. But IBM has a rich and colorful history, as the material they've been producing to celebrate their 100th year in existence makes abundantly clear. Read more


  Choose a format

Price: $29.99/ea

1 $29.99 9780132755108 No volume discount available.

About the Paperback

Publisher IBM Press
Publish date 06/20/2011
Pages 350
ISBN-13 9780132755108
ISBN-10 0132755106
Language English