Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews
By Daniel Lemin
"Manipurated" is a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. "Manipurated" uniquely combines an expose of the shifty inner workings of this industry with a step-by-step playbook to empower the 30 million American business owners desperately trying to fight back. In today's hyperconnected world, business owners are confronted with the challenge of managing their online reputation right out of the gate. The first weekend for a new deli, salon, cafe, or boutique store can be make-or-break with online reviews. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners. "Manipurated" gives business owners an insider's view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them -- and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their business's online reputation. Both a warning and a call to action, "Manipurated" is a must-read for all small business owners who depend on online reviews.
If you were learning to play chess, you'd want Bobby Fischer to be your coach. But what if you're learning to manage your reputation in today's digital-driven world? Well, search no further -- your Bobby Fischer is here. Daniel Lemin is simply the best coach I know to help you understand how to optimize your online reputation. And this book is a step-by-step guide to that understanding. Investing in this book is, quite simply, investing in yourself. --Robert Rose, Chief Strategy Officer, Content Marketing Institute
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|Publisher||Quill Driver Books|
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