The Marine Corps Way to Win on Wall Street: 11 Key Principles from Battlefield to Boardroom
By Ken Marlin
Many Americans view Wall Street as a bastion of greed and corruption; a place that attracts people who don't deserve the money they make but are willing to break the law to get more of it. Yet for all their mistrust, many of these same Americans believe that Wall Street is essential for our economy to function. How do we fix it? Send in the Marines.
Known for its exemplary discipline, the Marine Corps ensures victory by obeying key commands, such as: establish clear, tactical objectives; know the terrain before heading into battle; identify and capitalize on combat advantages; control timing; leverage complementary skills within the unit; negotiate from a morally defensible position; harness strength of leadership to craft a bulletproof plan. Ken Marlin served ten years' active duty as a Marine officer before taking on the financial sector. He's seen this program of pride, professionalism, and fidelity work - from the battlefield to the boardroom.
Marlin is no socialist: he's a capitalist and risk-taker who enjoys earning money for himself and his clients. In The Marine Corps Way to Win on Wall Street, he teaches you the Marine Corps way to win on Wall Street and on Main Street: to sacrifice short-term gains for the long-term interests of your clients and your company. Deploying Marine-tested tactics, he engineers lasting, honorable success while lowering the ethical cost of doing business. That's the Marine Corps way.
Ken Marlin is well known for his straight-up Marine Corps approach to problem solving. I ve observed his techniques personally, and they work. Every CEO would be well advised to read The Marine Corps Way to Win -whether or not they are contemplating dealing with Wall Street bankers. Ed Miller, Chairman of American Express Bank, and former CEO of AXA Financial
Ken Marlin s book The Marine Corps Way to Win on Wall Street is right on target. And he is the real deal. As a banker with a successful m&a practice, an entrepreneur, a former tech company CEO; and a Marine, he brings a unique perspective to achieving success that resonates with practical insight that is rarely seen in practice. I ve seen Ken s approach It works.
Sanjay Swani, General Partner, Welsh Carson Anderson & Stowe
Ken Marlin s book The Marine Corps Way to Win should be required reading by CEOs on Main street as well as bankers on Wall Street and those who would do business with them. He has been there as a Marine, CEO, and a banker. The parallels between the Marine Corps teaching and success in the competitive financial sector are real. I ve seen it first-hand.
Michael Geltzeiler, CFO ADT and former CFO New York Stock Exchange
"Ken Marlin helped me sell my company iSuppli for $100 million. Forget all those other books on Wall Street. Ken Marlin's 'The Marine Corps Way to Win On Wall St.' is the best book I've ever read on how to make money and win the right way."
- Derek Lidow, Professor in Entrepreneurship, Princeton University, and author of START-UP LEADERSHIP.
"The attributes and virtues that have brought success to the Marine Corps since 1775 - honor, commitment, sacrifice, adherence to standards, striving to achieve a common purpose, unparalleled individual and organizational expertise, and team work - are not exclusive to Marines. They will work in almost any endeavor and especially on Wall Street. Ken Marlin hit a home run in describing just how that can and should be done."
- Lt. General Robert R. Blackman, Jr., CEO of the Marine Corps Heritage Foundation
"In 'The Marine Corps Way to Win On Wall St.', Ken Marlin lays out a compelling vision to improve Wall Street by returning to solid core values like taking the long view, behaving with honor, delivering excellence and working for a cause greater than money. Ken is one of the most knowledgeable and trustworthy investment bankers I know. He lives up to the standards in this book.
- Joe Mansueto, Founder, Chief Executive Officer, Morningstar; Owner of Inc. and Fast Company magazines
"Ken Marlin is a real player in the roller-coaster world of M&A and Wall Street. His formula for success in business is simple, and a great life lesson: understand the people you are doing a deal with and what they are trying to accomplish. Helping them get what they want gets you what you want -- success!"
- Larry Kramer, Former Publisher of USA Today and current Chairman The Street.com
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|Publisher||St. Martin's Press|
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