Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.
"This book is full of marketing treasures. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena. Turbo charge your marketing with what you learn from this book." --John Jantsch, Author of "Duct Tape Marketing" and "Duct Tape Selling" "Grab this one! By investing in this book, you will discover how to break through the thousands of marketing messages you receive every day, to get noticed, be remembered, and get people talking, sharing, liking, tweeting, and buying." --Joe Vitale, Author of "Hypnotic Writing" and "Buying Trances" "Al Lautenslager is all business. He shows you how you need to step up your game to market like the pros. Buy Market Like You Mean It before your competition does." --Jeffrey Hayzlett, Primetime TV Show Host, Bestselling Author, and Sometimes Cowboy "The beauty of" Market Like You Mean It "is the wealth of practical information from somebody who has been there and done that. Al Lautenslager's advice is priceless. I strongly recommend this book." --Joseph Sugarman, Chairman of BluBlocker Corporation
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