Marketing de Guerrilla — Bulk Books — Business Books in Bulk — 800-CEO-READ

Marketing de Guerrilla

By Jay Conrad Levinson, Stephen P Savage, Steve Savage
When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following:

The fastest-growing markets for the 21st century, with suggestions on how to reach them.

Special strategies for forming strategic marketing alliances with other businesses.

The latest tactics for independent contractors & those who do business on the telephone.

Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow.

Management lessons for the entrepreneur in the 21st century.



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"A genuine festival of marketing techniques and secrets. More than 100 ideas on marketing that is free, low cost but effective, for small and medium-size businesses." -- LOS ANGELES TIMES "LOS ANGELES TIMES"




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Publisher Morgan James Publishing
Publish date 02/01/2009
Pages 432
Availability Available
ISBN-10 160037512X
Language English, Spanish

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