Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy

By Vanessa Fox
In this non-technical book for executives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, and much more.

Vanessa Fox-O'Loughlin is originally from St. Albans in Hertfordshire but has lived at the foot of the Wicklow Mountains in Ireland for (almost) more years than she lived in the UK. Founder of Ireland's leading Publishing Consultancy The Inkwell Group, and the Irish national online writing resources magazine She makes time for writing by juggling her dedicated husband, two children, three cats and two fish. Sometimes it gets messy. Vanessa writes crime and romance and is on the board of Irish PEN and the Irish adviser to the Alliance of Independent Authors. Follow her on Twitter @inkwellhq and follow @writing_ie for writing tips, interviews & articles.


STAFF PICKS: Two Google, or Not Two Google

Posted September 15, 2010, 12:56 PM with category of Management & Workplace Culture
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Price: $25.95/ea

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About the Hardcover

Publisher John Wiley & Sons
Publish date 05/01/2010
Pages 242
ISBN-13 9780470537190
Language English