Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

By David Meerman Scott, Brian Halligan
The Grateful Dead-rock legends, marketing pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!


STAFF PICKS: Pete Carroll and the Grateful Dead

Posted September 27, 2010, 8:51 PM with category of Management & Workplace Culture
After leading a train of counter culture, tie-dyed long-hairs around the country for over three decades, the Grateful Dead is now being used to teach valuable lessons in some unlikely places. David Meerman Scott and Brian Halligan released a great book last month with John Wiley and Sons about how the band built its devoted following and the many lessons they offer marketers today. Basketball legend, Dead Head and current NBA announcer Bill Walton wrote in the book's introduction that "Brian and David's newest book, Marketing Lessons from the Grateful Dead, is like a powerful, hard-charging anthem that fills in so many of the blanks while closing the circle of life all around us. Read more

NEWS & OPINION: Rock and Roll and Business

Posted August 2, 2010, 3:58 PM with category of Management & Workplace Culture
Last week, I was excited to see a copy of David Meerman Scott's and Brian Halligan's Marketing Lessons From the Grateful Dead: What Every Business Can Learn From The Most Iconic Band In History. I've never been a fan of the band, but have always marveled at the culture surrounding them - truly a unique following, turning each concert into an event beyond just music. In fact, I've attended the parking lot of their concert, but not the actual concert. Read more



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About the Hardcover

Publisher Wiley
Publish date 08/02/2010
Pages 163
ISBN-13 9780470900529
ISBN-10 0470900520
Language English