Marketing Management

By Kevin Keller, Philip Kotler
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. "Marketing Management" is the gold standard marketing text because its content and organization consistently reflect the latest changes in today s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab Pearson s online tutorial and assessment platform. "




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ISBN: 9780132102926

About the Hardcover

Publisher Prentice Hall
Publish date 08/07/2014
Pages 657
ISBN-13 9780132102926
ISBN-10 0132102927
Language English

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