Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers
Gerald Zaltman is a Professor of Marketing at Harvard Business School and a Fellow at Harvard University's interdisciplinary Mind/Brain/Behavior Initiative. He is also Cofounder of the research and consulting firm, Olson Zaltman Associates (www.olsonzaltman.com).
NEWS & OPINION: The 2008 800-CEO-READ Business Book Awards - Advertising & Marketing
|Publisher||Harvard Business School Press|
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|Publisher||Harvard Business Review Press|
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