The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Market

By John Zagula, Rich Tong, Richard Tong
A guide to effective marketing, presented by the developers of the Microsoft Office brand and the Windows marketing strategy, shares easy-to-apply techniques that encompass five basic strategies for a competitive market, making recommendations on when and how to apply each. 25,000 first printing.

John Zagula spent eight years at Microsoft, where he developed the Microsoft Office brand and marketed the desktop and server application product lines.

John Zagula spent eight years at Microsoft, where he developed the Microsoft Office brand and marketed the desktop and server application product lines. Richard Tong worked at Microsoft for ten years, serving as VP of marketing and business development for Microsoft Windows, Office, and Back Office. Both are venture capitalists with Ignition Partners.


NEWS & OPINION: Our valentine to you...

Posted February 14, 2007, 5:56 PM with category of Management & Workplace Culture
Happy Valentine's Day! We thought about sending you a valentine or two but decided to give away our e-book, Nine Minds on Marketing [clicking this link will download the pdf]; you may recognize it from our Boss' Day sale. Compiled and written by the talented Andrea Learned; you'll discover the insights uncovered of the pickings of nine marketing minds. Read more

NEWS & OPINION: Learn from Nine Minds on Marketing

Posted October 18, 2006, 1:46 PM with category of Marketing & Sales
Theres a lot going on in your world, certainly. But being knowledgeable about marketing is important to every position in the company. Heres a chance to get your hands on what nine marketing thought leaders are writing about. Read more

NEWS & OPINION: Brand Autopsy's Worth(less) Read Four

Posted February 3, 2005, 2:26 PM with category of Management & Workplace Culture
In what is becoming a regular feature, the coroners at Brand Autopsy have published another installment of Worthy Read Worthless Reads. Make sure to go read their thoughts on the books. Here is a list of what they reviewed and its worthiness: Branded Nation by James Twitchell - Worthless The Marketing Playbook by John Zagula and Richard Tong - It Depends The First Ninety Days by Michael Watkins - Worthy Book of Yo! Read more

JACK COVERT SELECTS: Jack Covert Selects--Marketing Playbook

Posted January 17, 2005, 9:21 PM with category of Management & Workplace Culture
The Marketing Playbook: The Battle-Tested System For Capturing And Keeping The Lead In Any Market by John Zagula and Richard Tong, Portfolio, $22. 95, Hardcover, 288 Pages, October 2004, ISBN 1591840384 There are two basic types of business books - descriptive and prescriptive. I gravitate toward the prescriptive. Read more

NEWS & OPINION: New Feature

Posted November 8, 2004, 3:29 PM with category of The Company
We are adding a new blog to the 800-CEO-READ family of weblogs. We've jumped on the bandwagon and decided to start a podcast. What's a podcast? Read more


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ISBN: 9781591840381

About the Hardcover

Publisher Portfolio
Publish date 09/28/2015
Pages 311
ISBN-13 9781591840381
ISBN-10 1591840384
Language English

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