The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Market

By John Zagula, Rich Tong, Richard Tong
A guide to effective marketing, presented by the developers of the Microsoft Office brand and the Windows marketing strategy, shares easy-to-apply techniques that encompass five basic strategies for a competitive market, making recommendations on when and how to apply each. 25,000 first printing.
    ABOUT THE AUTHORS

John Zagula spent eight years at Microsoft, where he developed the Microsoft Office brand and marketed the desktop and server application product lines.

John Zagula spent eight years at Microsoft, where he developed the Microsoft Office brand and marketed the desktop and server application product lines. Richard Tong worked at Microsoft for ten years, serving as VP of marketing and business development for Microsoft Windows, Office, and Back Office. Both are venture capitalists with Ignition Partners.




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ISBN: 9781591840381

About the Hardcover

Publisher Portfolio
Publish date 09/28/2015
Pages 311
ISBN-13 9781591840381
ISBN-10 1591840384
Language English

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