Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations Into Lasting Relationships

By Nick Worth, Dave Frankland
TODAY'S CONSUMERS WANT EVERYTHING. YOU SHOULD GIVE IT TO THEM.

Marketers face a paradox. Consumers expect your brand to know everything about the--who they are, what they want, and why--and to deliver it at the exact moment they need it. But ad saturation and inbox clutter make them resent everything marketers do. In this environment, traditional approaches just

won't cut it. Marketing to these entitled consumers demands a new strategy: consumer-first marketing. And this book, featuring a foreword by NFL Hall of Famer Steve Young, is the first to lay out how to do it.

Based on focus groups and surveys with 7,000 consumers, combined with the authors' experience with hundreds of brands, Marketing to the Entitled Consumer shows you everything you need to apply consumer-first marketing in your organization.



    REVIEW QUOTES
"Marketing to the Entitled Consumer is a warning shot across the bow of traditional marketing. Today's 'entitled consumers' are less patient and passive and expect you to be more judicious with their attention span. This book is exactly what you need if you want to be able to meet these expectations." -- Don Peppers "Best-selling business author, speaker, and customer experience visionary"



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ISBN: 9781684015597

About the Hardcover

Publisher Amplify
Publish date 10/02/2018
Pages 304
ISBN-13 9781684015597
ISBN-10 1684015596
Language English

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