Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment

By Martha Barletta
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She then explains why and how women reach different brand purchase decisions than men, and provides a detailed guide for creating and executing a complete marketing plan that targets women. Some of the marketing insights offered include how female culture provokes different brand responses, buying patterns and purchase decisions.

Martha Barletta, president of The TrendSight Group, is a recognized authority on gender-focused marketing strategies for women consumers. She spent more than 20 years refining her sales and marketing methodologies at top-flight ad agencies working for such brands as Kodak, Kraft, and Allstate. Barletta has offered her expertise to business schools, including Northwestern University's Kellogg Graduate School of Management, and has been featured in AdWeek, the San Francisco Examiner, the Toronto Star, and DM News.


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About the Hardcover

Publisher Dearborn Trade
Publish date 11/12/2015
Pages 272
ISBN-13 9780793159635
Language English