Marketing Warfare (Anniversary)

By Al Ries, Jack Trout

The book that changed marketing forever is now updated for the new millennium

In 1986, "Marketing Warfare" propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds along with annotated reproductions of winning and losing ads. "


  Choose a format

Price: $24.95/ea

1 $24.95 9780071460828 No volume discount available.

About the Hardcover

Publisher McGraw-Hill Companies
Publish date 12/13/2005
Pages 216
ISBN-13 9780071460828
ISBN-10 0071460829
Language English