Martketing: The Heart and the Brain of Branding
Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands-Coca Cola-and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy.
NEWS & OPINION: Inside the Longlist: Marketing & Sales
Posted November 16, 2016, 2:15 PM with category of The CompanyThe five finalists in the Marketing & Sales category highlight a clear trend emphasizing the role of emotion in the decision-making process. Read more
NEWS & OPINION: The 2016 800-CEO-READ Business Book Awards Longlist
Posted November 1, 2016, 9:10 AM with category of The CompanyIf you're going to read 40 business books published in 2016, make them this 40—or, I suppose, choose from among them. Read more
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