Matchmakers: The New Economics of Multisided Platforms

By David S Evans, David S Evans, Richard Schmalensee
Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, they re becoming more and more popularand profitabledue to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today s power brokers.
Don t let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.
In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.
Whether you re an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakersrich with stories from platform winners and losersis the one book you ll need in order to navigate this appealing but confusing world.
"


    RELATED ARTICLES

NEW RELEASES: Business Books to Watch in May

Posted May 3, 2016, 11:00 AM
These are some of the titles we'll have our eye on in May. Read more




    SHARE THIS
Embedicon
 
9781633691728
eBook

  Choose a format

Price: $28.00/ea
LIST PRICE: $35.00

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $28.00 20%
25 - 99 $24.50 30%
100 - 499 $22.75 35%
500 - 999 $22.05 37%
ISBN: 9781633691728

About the Hardcover

Publisher Harvard Business School Press
Publish date 05/24/2016
Pages 272
ISBN-13 9781633691728
ISBN-10 1633691721
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.