Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice
Going head-to-head with competitors is a recipe for slow growth and low margins. There’s a way to dobetter. DPR Construction is a $2.5 billion company operating in the fiercely competitive and highly commoditized construction industry. Unlike most of its peers, it has achieved years of spectacular growth and has currently reached number ten on Fortune’s "Best Places to Work” list. How did it accomplish this? By beingbetter. Back when DPR was small and relatively unknown, the company launched itself ahead of the pack by becoming an expert in emerging customer needs like digital infrastructure, energy efficiency, and green materials. Instead of waiting for clients to come to it with problems, DPR introduced clients to solutions they didn’t even know they wanted. The strategy paid off so well that when Apple decided it would build its futuristic head office in Silicon Valley, DPR was its obvious choice. Matter, the fruit of ChangeLabs Founder and President Peter Sheahan’s three-year research project, identifies dozens of companies that became the obvious choice in crowded markets. These companies transcended disruption by proactively rethinking their industries and developing new business models. Showing remarkable curiosity, creativity, courage, and generosity, they heldthemselves accountable for taking customers on a journey toward the future. They became beacons of innovation and collaboration, elevating their business models, their relationships--and inevitably, their results. Better organizations are remarkably diverse. From high-profile brands like Adobe and Nike, to boutiques like Lang Marketing and BlueShore Financial, organizations of all shapes and sizes have utilized the forward-looking strategies described in this book with dramatic results: more revenue, more sustainability, bigger profit margins, and greater market share.Matter offers illustrative case studies and a tactical framework that will become your blueprint for making your organizations ever better. It’s time to see yourself as a leader, and to invest beyond your four walls. Start the exciting journey and become a business that is stronger, elevated . . . simply, better.
A truly impactful book that challenges you to re-think the lens by which you view your business, your customers, competitors and how you thrive in this new economy full of disruptive opportunities." Bruce Johnson, President and Chief Executive Officer, GHX Matter provides a roadmap for anyone seeking to become the obvious choice and win in a hyper-competitive world. . . . Ultimately, the power of this book is that it will inspire you to become a company that matters, and to do the work that really matters. Dr. Peter Fuda, Principal, The Alignment Partnership "Matter is a must-read intellectual roadmap for all those relentless innovators looking make an actual difference. It's not just about making change happen, it's about making change that actually matters." Jeremy Gutsche, CEO, Trent Hunter, and "New York Times "bestselling author In a hyper-competitive world, Matter will give you the roadmap to finding your edge of disruption and offer specific tactics for exploiting the opportunities you find there, and ensure you become the obvious choice in the process." Josh Linkner, four-time tech entrepreneur and "New York Times" bestselling author Peter Sheahan & Julie Williamson possess that rare and dazzling intellect required to define a new space, and bring true thought leadership to the changing world of business. . . . Matter shows us how to stand up, stand out, and make a world-changing difference to people that matter most our customers, our communities, and our employees. Sally Hogshead, CEO & Founder, Fascination Laboratory If you want to be a Leader that Matters this is the only book that matters. Surprising. Provocative. The obvious choice for leaders everywhere. Mel Robbins, award-winning CNN commentator, TEDx Sensation, and bestselling author This book provides an invaluable road map to differentiating yourself from the competition and becoming the obvious choice. . . . Now more than ever, in our fast moving environment, its necessary to fight against commoditization and add value; this book provides not just case studies of how companies are achieving this but practical guidance on how to achieve the same in any business. Charles Stanley, President, Forevermark "
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