McDonald's: Behind the Arches (Rev)

By John F Love
McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.


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ISBN: 9780553347593

About the Paperback

Publisher Bantam
Publish date 07/01/1995
Pages 496
ISBN-13 9780553347593
ISBN-10 0553347594
Language English

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