Meaningful Brand: How Strong Brands Make More Money (2013)

By Nigel Hollis
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.




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About the Hardcover

Publisher Palgrave MacMillan
Publish date 10/01/2013
Pages 225
ISBN-13 9780230342262
Language English