Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation — Bulk Books — Business Books in Bulk — 800-CEO-READ

The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation

By Frans Johansson
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.
Frans Johansson s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations."


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About the Paperback

Publisher Harvard Business School Press
Publish date 10/01/2006
Pages 207
Availability Available
ISBN-10 1422102823
Language English

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