The Mesh: Why the Future of Business Is Sharing

By Lisa Gansky
A simple, powerful idea that's reinventing the way smart, adaptive companies do business.
Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. "The Mesh" gives companies a better understanding of what customers really want.
Already, hundreds of successful Mesh companies are redefining how we interact with the people, goods, and services in our lives. These businesses are easier to start and spreading like wildfire, from bike sharing and home exchanges to peer-to-peer lending, energy cooperatives, and open source design. Consider:
ZipCar profits from streamlined car sharing
Kickstarter connects artists with funding from enthusiastic supporters
Music Gym makes finding a recording studio as easy as joining a gym
"The Mesh" reveals the next wave of information-enabled commerce, showing readers how to plug in and profit."


NEWS & OPINION: Friday Links on a Monday Afternoon

Posted May 2, 2011, 10:13 AM with category of Management & Workplace Culture
ChangeThis preparations and office birthday celebrations kept me from posting links on Friday, so I thought I'd remedy that by rustling some up for y'all this afternoon. ➻ "I saw the best minds of my generation destroyed by madness. " So begins Allen Ginsberg's "Howl. Read more

NEWS & OPINION: Todd Sattersten's Top 10 Business Books of 2010

Posted December 28, 2010, 10:21 PM with category of Management & Workplace Culture
Business book expert (and former president of 800-CEO-READ) Todd Sattersten has picked his top 10 business books of the year. We agree heartily with his list--a mix of big idea books and practical methodology--and think that you can't go wrong choosing any of these fine books as a blueprint for your business goals in 2011. Todd's Top 10: Drive by Dan Pink Switch by Chip and Dan Heath Linchpin by Seth Godin Rafi Mohammed's The 1% Windfall William Poundstone's Priceless Youngme Moon: Different Lisa Gansky: The Mesh The Big Short by Michael Lewis Steven Johnson: Where Good Ideas Come From Gamestorming: by Dave Gray, Sunni Brown, and James Macanufo Click over to Todd's blog to read more about each of his picks. Read more

NEWS & OPINION: The Mesh Holiday Gift Guide

Posted November 23, 2010, 6:59 PM with category of Innovation & Creativity
Not sure what to get that special someone for the Holidays this year? I keep telling my friends in business that Lisa Gansky's book, The Mesh: Why the Future of Business is Sharing, is one of the most important reads of the year. It does more than document a trend. Read more

JACK COVERT SELECTS: Jack Covert Selects – The Mesh

Posted September 9, 2010, 8:25 PM with category of Management & Workplace Culture
The Mesh: Why the Future of Business Is Sharing by Lisa Gansky, Portfolio, 256 pages, $25. 95, Hardcover, September 2010, ISBN 9781591843719 You want to see a movie, but don’t want to spend $25. 00 on a DVD that you will watch once, and then let sit uselessly around your home gathering dust. Read more


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ISBN: 9781591844303

About the Paperback

Publisher Portfolio
Publish date 02/28/2012
Pages 251
ISBN-13 9781591844303
ISBN-10 1591844304
Language English

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