The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
"In this fast-paced, high powered, tech-driven economy, mindfulness is a competitive advantage. In The Mindful Marketer, Lisa Nirell helps you align hearts, minds, and actions. This is the secret sauce to connecting with customers." - Guy Kawasaki, Chief evangelist of Canva, former chief evangelist of Apple"Read this book, love it, do what needs doing, and then secretly hide the best and most important lessons you learn here in other people's "numbers" marketing...Be the secret revolution." - Chris Brogan, New York Times bestselling author and publisher"Reading The Mindful Marketer will not only assure a more effective, relevant, and inspired marketing organization in the future; it will also set the groundwork for a more creative and successful present. Brilliant!" - Marshall Goldsmith, author of The New York Times global bestseller What Got You Here Won't Get You There"The Mindful Marketer not only outlines the primary causes of anxiety in today's volatile marketing organizations, but it also provides a clear roadmap to mindfully navigating these uncertain times. Lisa's message is timely, holistic, and powerful!" - Chip Conley, Founder of Joie de Vivre Hotels, Head of Global Hospitality and Strategy of Airbnb, and bestselling author"The world needs more mindful marketers! Lisa's book builds a solid case for why calmness, insight, and adaptability will prevail in today's crazy-busy economy." - Jill Konrath, author of Agile Selling and Snap Selling"Lisa Nirell gives marketers the secret map to navigate the dangerous new field of big data. This book gives markets a chance to use big data rather than it using them!" - Jeffrey Hayzlett, Primetime TV Show Host, Bestselling Author, and Sometimes Cowboy"While self-expression is the true driver of social media today, self-reflection is equally important. Lisa's book outlines the qualities and habits of mindful marketers who know how to convert fans into lifelong clients." - Shama Hyder, CEO of Marketing Zen Group, and author of The Zen of Social Media Marketing
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