The Mobile Commerce Revolution: Business Success in a Wireless World

By Tim Hayden, Tom Webster
'The Mobile Commerce Revolution' covers everything you need to know to capitalize on this immense new opportunity - from infrastructure to culture, strategy to tactics. Authored by Edelman SVP for Mobile Strategy Tim Hayden, one of the field's pioneering thought leaders, this actionable guide is packed with brand-new case studies from both small businesses and large brands.




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ISBN: 9780789751546

About the Paperback

Publisher Que
Publish date 10/10/2014
Pages 208
ISBN-13 9780789751546
ISBN-10 0789751542
Language English

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