The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems

By Christian Madsbjerg, Mikkel B Rasmussen
Businesses need a new type of problem solving. Why? Because they are getting people wrong.
Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning.
In "The Moment of Clarity," Christian Madsbjerg and Mikkel Rasmussen examine the business world s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciencesanthropology, sociology, philosophy, and psychology"The Moment of Clarity" introduces a practical framework called "sensemaking." Sensemaking s nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behavior.
This new methodology, a fundamentally different way to think about strategy, is already taking off in "Fortune" 100 companies around the world. Through compelling case studies and their direct experience with LEGO, Samsung, Adidas, Coloplast, and Intel, Madsbjerg and Rasmussen will show you how to solve problems as diverse as setting company direction, driving growth, improving sales models, understanding the real culture of your organization, and finding your way in new markets.
Over and over again, executives say the same thing after engaging in a process of sensemaking: Now I see it . . . This experiencethe moment of clarityhas the potential to drive the entire strategic future of your company. Isn t it time you and your firm started getting people right?
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Posted February 14, 2014, 5:24 PM with category of Management & Workplace Culture
The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems by Christian Madsbjerg and Mikkel B. Rasmussen, Harvard Business Review Press, 214 pages, $28. 00, Hardcover, February 2014, ISBN 9781422191903 Consider a time you were buying a gift for someone, and had to decide between two items. Read more


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ISBN: 9781422191903

About the Hardcover

Publisher Harvard Business School Press
Publish date 02/11/2014
Pages 214
ISBN-13 9781422191903
ISBN-10 1422191907
Language English