A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas

By Warren Berger

To get the best answer in business, in life you have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science.

It may be the most underappreciated tool at our disposal, one we learn to use well in infancy and then abandon as we grow older. Critical to learning, innovation, success, even to happiness yet often discouraged in our schools and workplaces it can unlock new business opportunities and reinvent industries, spark creative insights at many levels, and provide a transformative new outlook on life. It is the ability to question and to do so deeply, imaginatively, and beautifully.

In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems from How can I adapt my career in a time of constant change? to How can I step back from the daily rush and figure out what really makes me happy?

By showing how to approach questioning with an open, curious mind and a willingness to work through a series of Why, What if, and How queries, Berger offers an inspiring framework of how we can all arrive at better solutions, fresh possibilities, and greater success in business and life.



INTERVIEWS: Thinker in Residence: Warren Berger on Business & Books

Posted April 18, 2014, 11:42 PM with category of Innovation & Creativity
"On the big questions of finding meaning, fulfillment, and happiness, we're deluged with answers--in the form of off-the-shelf advice, tips, strategies from experts and gurus. It shouldn't be any wonder if those generic solutions don't quite fit: To get to our answers, we must formulate and work through the questions ourselves. " ~Warren Berger Read more

INTERVIEWS: Thinker in Residence: A Q&A with Warren Berger

Posted April 18, 2014, 5:50 AM with category of Innovation & Creativity
"We have an education and business culture that tends to reward quick factual answers over imaginative inquiry. Questioning isn’t encouraged—it is barely tolerated. " ~Warren Berger Read more

INTERVIEWS: Thinker in Residence: Warren Berger

Posted April 17, 2014, 5:29 AM with category of Innovation & Creativity
"We’re all hungry today for better answers. But first, we must learn to ask the right questions. " Warren Berger believes questions are more important than answers. Read more


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ISBN: 9781620401453

About the Hardcover

Publisher Bloomsbury USA
Publish date 03/04/2014
Pages 260
ISBN-13 9781620401453
ISBN-10 1620401452
Language English

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