More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas — Business Books in Bulk - 800-CEO-READ

A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas

    By Warren Berger

In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool one that has been available to us since childhood. Questioning deeply, imaginatively, "beautifully" can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"

Berger's surprising findings reveal that even though children start out asking hundreds of questions a day, questioning "falls off a cliff" as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn't encouraged and, in fact, is sometimes barely tolerated.

And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They've mastered the art of inquiry, raising questions no one else is asking and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them by starting with a "beautiful question."
Berger explores important questions, such as:

- Why aren't we nurturing kids' natural ability to question and what can parents and schools do about that?

- Since questioning is a starting point for innovation, how might companies and business leaders begin to encourage and exploit it?

- And most important, how can each of us re-ignite that questioning spark and use inquiry as a powerful means to rethink and reinvent our lives?
"A More Beautiful Question" outlines a practical Why / What If / How system of inquiry that can guide you through the process of innovative questioning helping you find imaginative, powerful answers to your own "beautiful questions.""

WARREN BERGER is a longtime contributing editor at Wired magazine, and his writing also appears frequently in the New York Times, the Los Angeles Times Magazine, GQ, and Men’ s Journal.


THINKER IN RESIDENCE: Thinker in Residence: Warren Berger on Business & Books

Posted April 18, 2014, 11:42 PM with category of Innovation & Creativity
"On the big questions of finding meaning, fulfillment, and happiness, we're deluged with answers--in the form of off-the-shelf advice, tips, strategies from experts and gurus. It shouldn't be any wonder if those generic solutions don't quite fit: To get to our answers, we must formulate and work through the questions ourselves. " ~Warren Berger Read more

THINKER IN RESIDENCE: Thinker in Residence: A Q&A with Warren Berger

Posted April 18, 2014, 5:50 AM with category of General Business
"We have an education and business culture that tends to reward quick factual answers over imaginative inquiry. Questioning isn’t encouraged—it is barely tolerated. " ~Warren Berger Read more

THINKER IN RESIDENCE: Thinker in Residence: Warren Berger

Posted April 17, 2014, 5:29 AM with category of Innovation & Creativity
"We’re all hungry today for better answers. But first, we must learn to ask the right questions. " Warren Berger believes questions are more important than answers. Read more


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ISBN: 9781632861054

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ISBN 9781632861054
Language English
Pages 272
Publish Date 10/13/2015
Publisher Bloomsbury Publishing PLC

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