My Life in Advertising and Scientific Advertising

By Hopkins Claude, Claude C Hopkins
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.




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ISBN: 9780844231013

About the Paperback

Publisher McGraw-Hill Education
Publish date 02/01/1966
Pages 318
ISBN-13 9780844231013
ISBN-10 0844231010
Language English