Myths of Innovation (Revised) — Bulk Books — Business Books in Bulk — 800-CEO-READ

The Myths of Innovation (Revised)

    By Scott Berkun

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world.

You'll have fun while you learn:

  • Where ideas come from
  • The true history of history
  • Why most people don't like ideas
  • How great managers make ideas thrive
  • The importance of problem finding
  • The simple plan (new for paperback)

Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google,, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.

"Sets us free to try and change the world."--Guy Kawasaki, Author of Art of The Start

"Small, simple, powerful: an innovative book about innovation."--Don Norman, author of Design of Everyday Things

"Insightful, inspiring, evocative, and just plain fun to read. It's totally great."--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC)

"Methodically and entertainingly dismantling the cliches that surround the process of innovation."--Scott Rosenberg, author of Dreaming in Code; cofounder of

"Will inspire you to come up with breakthrough ideas of your own."--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum

"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation


NEWS & OPINION: strategy + business Best Books of 2007

Posted December 27, 2007, 3:15 PM with category of General Business
The folks over at strategy + business have chosen what they consider the best business books of the year. There were eight categories, and each one was assigned to an expert in that field for review. Each reviewer also delivered an essay on the books chosen, and they are all good reads. Read more

NEWS & OPINION: Another List

Posted December 13, 2007, 9:36 PM with category of General Business
Rebecca pointed us all to Amazon's Best Books of 2007 last month, and in light of all the other lists coming out lately, I thought it'd be a good idea to revisit that list and highlight the business titles on it. There were three business categories--Business, Business Narratives, and Finance & Investing. So without further ado, the choice of Amazon's editors were. Read more


  Choose a format
  •   For use in United States   United-states-16

Price: $14.39/ea
LIST PRICE: $17.99

Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $14.39 20%
25 - 99 $12.59 30%
100 - 499 $11.69 35%
500 - 999 $11.33 37%
ISBN: 9781449389628

Need 1000 or more?

Additional discounts may be available. Please call 1-800-236-7323 for more information.

You may also place an order online at the highlighted discount for any quantity over 500.
Publisher O'Reilly Media
Publish date 09/02/2010
Pages 225
Availability Available
ISBN-10 1449389627
Language English

Interested in eBooks?Please read our brief introduction before purchasing.