The Necessary Revolution: How Individuals and Organizations Are Working Together to Create a Sustainable World

By Nina Kruschwitz, Joe Laur, Sara Schley, Peter M Senge, Bryan Smith

Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where "regenerative" commercial buildings - ones that create more energy than they use - are being designed. A world in which environmentally sound products and processes would be more cost-effective than wasteful ones. A world in which corporations such as Costco, Nike, BP, and countless others are forming partnerships with environmental and social justice organizations to ensure better stewardship of the earth and better livelihoods in the developing world. Now, stop imagining - that world is already emerging.
A revolution is underway in today's organizations. As Peter Senge and his co-authors reveal in "The Necessary Revolution," companies around the world are boldly leading the change from dead-end "business as usual" tactics to transformative strategies that are essential for creating a flourishing, sustainable world. There is a long way to go, but the era of denial has ended. Today's most innovative leaders are recognizing that for the sake of our companies and our world, we must implement revolutionary--not just incremental--changes in the way we live and work.
Brimming with inspiring stories from individuals and organizations tackling social and environmental problems around the globe, THE NECESSARY REVOLUTION reveals how ordinary people at every level are transforming their businesses and communities. By working collaboratively across boundaries, they are exploring and putting into place unprecedented solutions that move beyond just being "less bad" to creating pathways that will enable us to flourish in an increasingly interdependent world. Among the stories in these pages are the evolution of Sweden's "Green Zone," Alcoa's water use reduction goals, GE's ecoimagination initiative, and Seventh Generation's decision to shift some of their advertising to youth-led social change programs.
At its heart, THE NECESSARY REVOLUTION contains a wealth of strategies that individuals and organizations can use -- specific tools and ways of thinking -- to help us build the confidence and competence to respond effectively to the greatest challenge of our time. It is an essential guidebook for all of us who recognize the need to act and work together--now--to create a sustainable world, both for ourselves and for the generations to follow.


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We've been working very hard on producing In the Books, our annual review of business books, for many months now. Like the year itself, it wasn't an easy project, but it is always a labor of love and one we're extremely proud of. We've mentioned many times over the year that the downturn in the economy has hit us as it did everyone else out there, and along with focusing on the many books that address—and offer solutions to—the challenges we all face, it is something we go into a bit more personally in this year's annual. Read more


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Posted September 4, 2008, 4:19 PM with category of Management & Workplace Culture
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Posted August 6, 2008, 9:51 PM with category of Management & Workplace Culture
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JACK COVERT SELECTS: Jack Covert Selects - The Necessary Revolution

Posted June 11, 2008, 3:06 PM with category of Management & Workplace Culture
The Necessary Revolution: How Individuals and Organizations Are Working Together to Create a Sustainable World by Peter Senge, Bryan Smith, Nina Kruschwitz, Joe Lauer & Sara Schley, Doubleday, $29. 95, 406 pages, Hardcover, June 2008, ISBN 9780385519014 In our annual magazine published earlier this year, we lamented the lack of business books that tackle issues of the environment. Well, this year that has changed, as there have been numerous books on the topic published, such as Stirring It Up by Gary Hirshberg, and Go Green, Live Rich by Richard Bach. Read more


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About the Hardcover

Publisher Broadway Business
Publish date 06/10/2008
Pages 406
ISBN-13 9780385519014
ISBN-10 038551901X
Language English