New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan

By John Mullins
Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team.


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About the Paperback

Publisher FT Press
Publish date 07/01/2010
Pages 315
ISBN-13 9780273732792
Language English

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