New Rules for the New Economy: 10 Radical Strategies for a Connected World

By Kevin Kelly
Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success flows primarily from understanding networks, and networks have their own rules. In New Rules for the New Economy, Kelly presents ten fundamental principles of the connected economy that invert the traditional wisdom of the industrial world.

Succinct and memorable, New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of business -- both low and high tech -- all over the world. More than an overview of new economic principles, it prescribes clear and specific strategies for success in the network economy. For any worker, CEO, or middle manager, New Rules is the survival kit for the new economy.



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ISBN: 9780140280609

About the Paperback

Publisher Penguin Books
Publish date 10/01/1999
Pages 179
ISBN-13 9780140280609
ISBN-10 014028060X
Language English

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