No Ordinary Disruption: The Four Global Forces Breaking All the Trends

By Richard Dobbs, Richard Dobbs, Jonathan Woetzel, James Manyika
Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges.

The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, "No Ordinary Disruption: The Four Forces Breaking all the Trends" is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital and people.

Our intuitions formed during a uniquely benign period for the world economyoften termed the Great Moderation. Asset prices were rising, cost of capital was falling, labour and resources were abundant, and generation after generation was growing up more prosperous than their parents.

But the Great Moderation has gone. The cost of capital may rise. The price of everything from grain to steel may become more volatile. The world's labor force could shrink. Individuals, particularly those with low job skills, are at risk of growing up poorer than their parents.

What sets No Ordinary Disruption apart is depth of analysis combined with lively writing informed by surprising, memorable insights that enable us to quickly grasp the disruptive forces at work. For evidence of the shift to emerging markets, consider the startling fact that, by 2025, a single regional city in ChinaTianjinwill have a GDP equal to that of the Sweden, of that, in the decades ahead, half of the world's economic growth will come
from 440 cities including Kumasi in Ghana or Santa Carina in Brazil that most executives today would be hard-pressed to locate on a map.

What we are now seeing is no ordinary disruption but the new facts of business life facts that require executives and leaders at all levels to reset their operating assumptions and management intuition.

    ABOUT THE AUTHOR
"Dino Dave" Woetzel was privileged to grow up in a Christian home and, as a child, accepted Christ as his personal Savior. He was fascinated with dinosaurs at an early age and grew to love science. Dave graduated from Bob Jones University in 1987 with a Bachelor's of Science Degree. He currently resides with his wife Gloria and two children in Concord, New Hampshire, where he is the president of CCR Data Systems, a technology firm.

Dave has had numerous opportunities to speak on the topic of Science and the Bible around the world. In 1999 Dave started the Genesis Park website which showcases evidence that men and dinosaurs coexisted, much of which is now included in this book.

He has also spearheaded some fascinating expeditions that have earned him the nickname "Dino Dave." These include a trip into the unexplored African rainforest of Cameroon; travel to a remote volcanic island in Papua New Guinea; an expedition up the Amazon through the Madidi River in Bolivia; an investigation into the swamps of Lake Bangweulu, Zambia; research at Scotland's Loch Ness; pursuit of swimming monsters in Lake Champlain and Lake Okanagan in North America; and research on Lake Nahuel Haupi in South America.




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About the Hardcover

Publisher PublicAffairs
Publish date 05/12/2015
Pages 288
ISBN-13 9781610395793
ISBN-10 1610395794
Language English

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