Nudge: Improving Decisions about Health, Wealth, and Happiness

By Richard H Thaler, Cass R Sunstein
From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions--for fans of Malcolm Gladwell's Blink and Daniel Kahneman's Thinking Fast and Slow

New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times

Every day we make choices--about what to buy or eat, about financial investments or our children's health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible "choice architecture" to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

More than 750,000 copies sold



    RELATED ARTICLES

NEW RELEASES: Business Books to Watch in March

Posted March 5, 2018, 11:15 AM with category of Publishing Industry
These are the books we'll be digging further into in March. Read more

JACK COVERT SELECTS: Misbehaving: The Making of Behavioral Economics

Posted May 28, 2015, 9:00 AM with category of Current Events & Public Affairs
Sally reviews Richard Thaler's new book, Misbehaving: The Making of Behavioral Economics. Read more

NEWS & OPINION: Working Toward Happiness

Posted April 17, 2015, 11:11 AM with category of Personal Development & Human Behavior
Like many things, perhaps working hard for happiness makes those moments of happiness, in whatever form, savory rather than just sweet. Read more

STAFF PICKS: Thaler & Sustein's Nudge: Now Available in Paperback

Posted February 24, 2009, 4:18 PM with category of Management & Workplace Culture
Our friends at Penguin have picked up one of the great titles of last year, Nudge: Improving Decisions about Health, Wealth, and Happiness, and are releasing it in paperback. . . Read more

JACK COVERT SELECTS: Jack Covert Selects - Free Market Madness

Posted January 8, 2009, 10:54 PM with category of Management & Workplace Culture
Free Market Madness: Why Human Nature Is at Odds with Economics and Why It Matters by Peter A. Ubel, Harvard Business School Press, 272 pages, $26. 95, Hardcover, January 2009, ISBN 9781422126097 Peter A. Read more




    SHARE THIS
Embedicon
 
9780143115267
eBook

  Choose a format

Price: $13.60/ea
LIST PRICE: $17.00

Bulk Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $13.60 20%
25 - 99 $10.54 38%
100 - 249 $10.20 40%
250 - 499 $9.86 42%
500 - 999 $9.69 43%
ISBN: 9780143115267

About the Paperback

Publisher Penguin Books
Publish date 03/01/2009
Pages 312
ISBN-13 9780143115267
ISBN-10 014311526X
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.