OBD: Obsessive Branding Disorder: The Business of Illusion and the Illusion of Business
By Lucas Conley
From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and "noses"), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.
Douglas Rushkoff, author of "Get Back in the Box"
"The disease is real. Here's a cure."