Ogilvy on Advertising

By David Ogilvy
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

- How to get a job in advertising
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities

And much, much more.


NEW RELEASES: Business Books to Watch in January 2018

Posted January 2, 2018, 10:57 AM with category of Publishing Industry
These are some of the books we'll be getting between the covers of in January, 2018. Read more

INTERVIEWS: Kevin Ashton on Business and Books

Posted January 22, 2015, 8:00 AM with category of Innovation & Creativity
Kevin Ashton, author of How to Fly a Horse, talks about the books that inspired him, and the authors he loves. Read more

EXCERPTS: Growth Hacker Marketing

Posted October 1, 2014, 2:02 AM with category of Marketing & Sales
Growth hacking can be used to sniff out and unearth information as valuable as truffles. But, as Ryan Holiday tells us, it requires a new mindset. Read more

NEWS & OPINION: Inc. Magazine's 30th Anniversary Book Recommendations

Posted April 8, 2009, 8:03 PM with category of Management & Workplace Culture
Inc. Magazine is celebrating 30 years of publication this month and as a part of their coverage have put together "The Business Owner's Bookshelf" - 30 books people running small businesses should read. Here is the list in its entirety: Against the Gods: The Remarkable Story of Risk, by Peter Bernstein (1996) The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, by Guy Kawasaki (2004) The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, by Marc Levinson (2006) Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell, by Nancy F. Read more


  Choose a format

Price: $22.00/ea
LIST PRICE: $27.50

Bulk Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $22.00 20%
25 - 99 $17.05 38%
100 - 249 $16.50 40%
250 - 499 $15.95 42%
500 - 999 $15.68 43%
ISBN: 9780394729039

About the Paperback

Publisher Vintage
Publish date 03/12/1985
Pages 224
ISBN-13 9780394729039
ISBN-10 039472903X
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.