One Billion Customers: Lessons from the Front Lines of Doing Business in China

By James Mc Gregor
It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former "Wall Street Journal" China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge -- nothing is as it seems and nothing about doing business in China is easy.

Destined to become the bible for business people in China, "One Billion Customers" shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market.

Foreign companies rightly fear that Chinese partners, customers, or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China's Communist leaders and the United States and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights into how China "really" works.

"One Billion Customers" maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned -- from Morgan Stanley's creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruptiongreases the wheels of Chinese commerce. With nearly 100 strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China's remarkable rise to power.



    RELATED ARTICLES

NEWS & OPINION: International Best Selling Books for April

Posted May 1, 2009, 6:28 PM with category of Management & Workplace Culture
It is good to know that in times of crisis, chaos, hysteria, etc. , this world can come together to look for answers to unsolved problems, or even just to get a sympathetic ear. Whether it be for economic questions, an illness or business ideas; we as a global community look to others for advice, counsel, understanding, compassion or just a friendly ear. Read more

NEWS & OPINION: April 2008 International Best Sellers

Posted May 5, 2008, 3:08 PM with category of Management & Workplace Culture
Here are our TOP 10 business books that people across the world are reading: 1) Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne - Malaysia 2) Fire Them Up! by Carmine Gall - Norway 3) One Billion Customers by James McGregor - Switzerland 4) It's Not About the Coffee by Howard Behar - Canada 5) Citizen Marketers by Ben McConnell and Jackie Huba - United Kingdom 6) Rules to Break and Laws to Follow by Don Peppers and Martha Rogers, PhD - Singapore 7) Leadership from the Inside Out by Kevin Cashman - The Netherlands 8) Who's Your City? Read more

NEWS & OPINION: 2006 Bestsellers (a little late)

Posted March 27, 2007, 7:33 PM with category of Management & Workplace Culture
Some folks started asking us for the 2006 bestsellers. Some how we forgot to do this right after the New Year, and I know many of you are dying to hear the results. One note on methodology: We award points to a book's position on our monthly list, as well as the number of months it appears on our lists. Read more

NEWS & OPINION: Barrons' Best of Books of 2005

Posted December 29, 2005, 1:30 PM with category of Management & Workplace Culture
In the December 5, 2005 issue of Barron's, Jay Palmer wrote a piece called The Best Books of 2005. Here is his list: A Crack in the Edge of the World: America and the Great California Earthquake of 1906 by Simon Winchester Blood on the Street: The Sensational Inside Story of How Wall Street Analysts Duped a Generation of Investors by Charles Gasparino Collapse: How Societies Choose to Fail or Succeed by Jared Diamond Conspiracy of Fools: A True Story by Kurt Eichenwald DisneyWar by James B. Stewart Fortune's Formula: The Untold Story of The Scientific Betting System That Beat the Casinos and Wall Street by William Poundstone One Billion Customers: Lessons from the Front Lines of Doing Busienss in China (Wall Street Journal Book) by James McGregor The Battle For The Soul of Capitalism by John Bogle The Big Picture: The New Logic of Money and Power in Hollywood by Edward Jay Epstein The Emperor of Wine: The Rise of Robert M Parker, Jr. Read more

NEWS & OPINION: Fast Company continues to support books

Posted November 28, 2005, 6:11 PM with category of Management & Workplace Culture
Fast Company since its inception has supported new business thought. You can look at the profiles of people like Watts Wacker and George Stalk. You can point back to the classic covers of The Brand Called You and Free Agent Nation. Read more




    SHARE THIS
Embedicon
 
9780743258418
eBook

  Choose a format

Price: $13.60/ea
LIST PRICE: $17.00

Bulk Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $13.60 20%
25 - 99 $11.90 30%
100 - 499 $11.05 35%
500 - 999 $10.71 37%
ISBN: 9780743258418

About the Paperback

Publisher Free Press
Publish date 09/04/2007
Pages 320
ISBN-13 9780743258418
ISBN-10 074325841X
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.