Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

By Lee Odden
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy

"Optimize" is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

"Optimize" provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success

"Optimize" offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.



    RELATED ARTICLES

BESTSELLERS: August 2015 Business Book Bestsellers

Posted September 1, 2015, 1:08 PM with category of The Company
Our business book bestsellers for the month of August, 2015 Read more




    SHARE THIS
Embedicon
 
9781118167779
eBook

  Choose a format

Price: $19.96/ea
LIST PRICE: $24.95

Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $19.96 20%
25 - 99 $17.46 30%
100 - 499 $16.22 35%
500 - 999 $15.72 37%
ISBN: 9781118167779

About the Hardcover

Publisher John Wiley & Sons
Publish date 04/17/2012
Pages 243
Availability Available
ISBN-13 9781118167779
ISBN-10 1118167775
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.


Interested in eBooks?

If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks

Other questions about eBooks can be directed to support@800ceoread.com.