Orchestrating Transformation: How to Deliver Winning Performance with a Connected Approach to Change
Company leaders feel the urgency to transform their organizations in the face of digital disruption. New rivals are digitizing whatever can be digitized to attack incumbents' value chains, gaining market share, eroding margins, and wreaking havoc to the competitive landscape in virtually every industry.
For large and midsized companies, the imperative to transform is clear. How to transform is another matter.
The hard truth is that despite leaders' best efforts, and billions spent in pursuit of digital transformation, the vast majority of organizational change programs fizzle, falling well short of their expected impacts. But organizations can ill-afford for their transformation programs to flop. Failed transformation programs put incumbents behind the eight ball when it comes to dealing with disruptive competition.
With this important new book, Orchestrating Transformation: How to Deliver Winning Performance with a Connected Approach to Change, the team at the Global Center for Digital Business Transformation, an IMD and Cisco initiative, set out a new prescription for getting transformation right.
The piecemeal strategies and pilot projects that are hallmarks of conventional transformation programs are hopelessly inadequate for the intricate, sprawling organizational environments found in most companies. Transformation practitioners need a different mindset and a new approach to executing change that can handle the complexity and scale of today's market leaders. Orchestration--"mobilizing and enabling so as to achieve a desired effect"--paves the way for a new, more holistic view of organizational resources and how they work together to drive change synergistically.
The follow-up to 2016's award-winning Digital Vortex, the book is packed with quantitative and qualitative insights from years of applied research and engagement with executives around the world.
A unique and indispensable guide for practitioners, Orchestrating Transformation moves past traditional change management doctrine to show how a connected approach to change can change everything.
"Orchestrating Transformation is an exceptional read for CEOs in this age of frequent technological disruption. You'll get timeless tools, tactics, and frameworks to help you transform your business and adapt as artificial intelligence and digital technologies reshape your industry."
-- Kai-Fu Lee, Founder and CEO of Sinovation Ventures
"The reason many digital transformation programs fail has little to do with ambition and technology. It is mainly about execution. Digital transformation, at scale, respects none of the traditional organizational boundaries that we have created. In Orchestrating Transformation, the authors dig deep into the "How" of digital transformation and provide hard-won lessons from many companies' successes and failures. As we face perpetual cycles of increasingly complex digital change, this book is timely for both practitioners and business leaders who want to turn the odds of transformation in their favor."
-- Didier Bonnet, co-author, Leading Digital: Turning Technology into Business Transformation
"Orchestrating Transformation is a must-read for those leading digital transformation as well as those trying to understand the enablers of change for an organization at a time when the speed of change and uncertainty are unprecedented. The value of this book is the practical and illustrative way that the authors address transformation challenges, using examples that are relevant and relatable to the managerial challenges faced, whatever the type of organization. This latest book builds on and takes to the next level the concepts developed in Digital Vortex, providing a methodology to help practitioners understand key areas on which to focus, as well as the synergies and connectedness needed to bring effective transformation."
-- Charlotte Lindsey-Curtet, Director of Digital Transformation, International Committee of the Red Cross (ICRC)
"Today, we all face the continuous challenge of digital transformation. Orchestrating Transformation provides an actionable and concrete guide to understand how to respond to this challenge through a combination of digital triggers and organizational instruments."
-- Antonio Carriero, Chief Digital Officer, Breitling
"As I read this book, I found myself nodding in agreement and scribbling down ideas at so many moments that were virtual playbacks of my own experiences as a transformation practitioner at Citi. Orchestrating Transformation is a powerful work that should be on the reading list of any executive serious about executing business transformation for results."
-- Amy Radin, author of The Change Maker's Playbook: How to Seek, Seed and Scale Innovation In Any Company
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