Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

By Laura Ries, Al Ries

What Charles Darwin did for biology, Al and Laura Ries do for branding.

In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet.

Instead, opportunity lies in the opposite direction in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands, you will learn how to: Divide and conquerExploit divergenceUse the theories of survival of the firstest and survival of the secondestHarness the power of pruning

Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding."


NEWS & OPINION: A glaring gap in the list

Posted May 6, 2008, 2:25 PM with category of Leadership & Strategy
There's a post up on the WSJ's Independent Street Blog pointing out that the Journal's list of the top most influential business thinkers does not include a single woman. The author, Wendy Bounds, poses these questions: Why do you think there aren't more influential women business thinkers on today's list? How can this change? Read more

NEWS & OPINION: More Authors Blogging

Posted September 1, 2006, 4:53 PM with category of Management & Workplace Culture
Add Tim Sanders (Love is The Killer App) to the list of authors who have taken up blogging. I like his post yesterday on the ever present Barticle, articles that got turned into book and should not have. You'll see he mentions 800ceoread as a means to avoiding bad books. Read more

NEWS & OPINION: Are we still monkeys?

Posted March 2, 2006, 7:43 PM with category of Management & Workplace Culture
I'm currently reading the bestseller Guns, Germs, and Steel. I'm only on page 45 so can't say much about it. The interesting part is the author's description of the evolution of human beings -- from apes and cave people to the business people we are today. Read more

NEWS & OPINION: BOOK REVIEW: The origin of brands

Posted December 13, 2004, 12:26 AM with category of Marketing & Sales
Title: The origin of brands Author: Al & Laura Ries Tag-line: Discover the natural laws of product innovation and business survival Pages: 295 Dog-ear score: 23:295 = 7. 7% Reviewer: Rich. . Read more

NEWS & OPINION: Introduction

Posted October 11, 2004, 2:00 PM with category of Marketing & Sales
Hi! Im Laura Ries and I would like to welcome everyone to the BBBT for our new book, The Origin of Brands, which was recently published by HarperCollins. My partner and father Al Ries and I look forward to blogging with all of your about the topics in our controversial new book. Read more


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Price: $24.95/ea

1 $24.95 9780060570149 No volume discount available.

About the Hardcover

Publisher HarperBusiness
Publish date 05/01/2004
Pages 308
ISBN-13 9780060570149
Language English

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