Outcome-Based Marketing: New Rules for Marketing on the Web
By John D Leavy
With the support of illustrations, examples, case studies and downloadable resources and tools, learn how to zero in on your online marketing goals, choose the best marketing tactics, and integrate timeless and new media techniques and more-- and how to immediately implement them. From developing compelling content and discovering where to reach prospects on the web to leveraging social media and turning potential clients into paying customers, this action-packed guide covers it all. Leavy also takes you beyond your online efforts, and discloses the top business and marketing components that should be tracked and identifies common issues and solutions that most businesses face while implementing their online marketing plans.
"John Leavy's masterful Outcome-Based Marketing is the most complete and accurate guide I've ever read about succeeding on the Internet without making silly and common errors. I simply cannot imagine finding the pot of gold offered online without John's superb information serving as your compass and guide." --Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series "By the time you get down to chapters 20-ish through 25 or so, you'll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you're still working for The Man, or whether you're going to do this for yourself." --Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents "Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition." --Brian Tracy, Author, The Psychology Of Selling "It's not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy's tools help you take your efforts from the expense line on your P&L to the investment line on your balance sheet. It's a must-read for anyone using the web to grow their business." --Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin Sucks
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