Overfished Ocean Strategy: Powering Up Innovation for a Resource-Deprived World

By Nadya Zhexembayeva

We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won t do you any good. And that s the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity the overfished ocean their primary strategic consideration, not just a concern for their green division.

Overfished Ocean Strategyoffers five essential principles for innovating in this new reality. Zhexembayeva shows how businesses can find new opportunities in what were once considered useless by-products, discover resource-conserving efficiencies up and down their value chain, transfer their expertise from physical products to services, and develop ways to rapidly try out and refine these new business models. She fills the book with examples of companies that are already successfully navigating the overfished ocean, from established corporations such as BMW, Microsoft, and Puma to newcomers such as Lush, FLOOW2, and Sourcemap.

The linear, throwaway economy of today in which we extract resources at one end, create products, and throw them away at the other is rapidly coming to an end. In every industry, creative minds are learning how to make money by taking this line and turning it into a circle. Nadya Zhexembayeva shows how you can join them and avoid being left high and dry."


"To bring three billion new middle-class consumers into the global economy will require a revolution in resource productivity in everything from farms to fisheries to factories. Zhexembayeva's groundbreaking book provides a road map for turning resource scarcity--the 'overfished ocean'--into a competitive advantage. She shows how forward-looking businesses are already doing this and explains how any business can do the same." --Joel Makower, Executive Editor, GreenBiz Group, Inc., and author of Strategies for the Green Economy "This book should be required reading for all business leaders who have a sensitivity for our common dependence on natural systems, whether fisheries, water, air, or soil. A compelling case for business to do good and do well!" --Chuck Fowler, Chairman of the Executive Committee, Fairmount Minerals, Ltd. "A resource-depleting world entails a radical shift towards new governing principles, innovative ideas, and creative mind-sets. As CEO of an oil and gas company that has placed 'Resourcefulness' as the stepping stone of its strategy, I strongly recommend this book as an absolute must-read for any business professional." --Mariana Gheorghe, CEO, OMV Petrom, and one of Fortune Magazine's "Most Powerful Women: The International 50" "What would happen if a smart researcher and businesswoman wrote a book on the broken state of our global economy and how to set it right? In the best case, the outcome would resemble the artful storytelling and crisp advice Nadya Zhexembayeva delivers us in Overfished Ocean Strategy. We need every person inside business and out to read Nadya's book today. The good news: in doing so, readers will not only learn key principles for enabling a flourishing future but enjoy the process along the way. Kudos to Nadya for this fresh addition to the short list of truly hopeful and helpful guidebooks to the 21st century!" --KoAnn Vikoren Skrzyniarz, founder and CEO, Sustainable Brands

"This is the best sustainability bus


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ISBN: 9781609949648

About the Hardcover

Publisher Berrett-Koehler Publishers
Publish date 06/02/2014
Pages 195
ISBN-13 9781609949648
ISBN-10 1609949641
Language English

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