The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

By Robbin Phillips, Greg Cordell, Geno Church, John Moore, John Moore

No passion, no conversation. No conversation, no word ofmouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again.You're in the people business, and The PassionConversation teaches you how to get people to fall passionatelyand madly in love with your organization or cause.

The author's mash-up of the latest in wonky academicresearch with practical, real-world stories shows how any businesscan spark and sustain word of mouth marketing. Readers learn howloving your customers results in not just building a thrivingcommunity, but also driving meaningful conversations, ultimatelyimpacting the financial success of a business.

The Passion Conversation will change your perspective onmarketing by:

  • Explaining the three motivations for people to talk aboutbusinesses and causes
  • Detailing how every marketing problem is a people problem indisguise
  • Giving heartfelt evidence that marketing materials are nowconversation tools
  • Showing how customer communities sustain word of mouth whilealso sparking financial impact
  • Helping your business apply these marketing lessons through aseries of workbook exercises called "Passion Explorations"

The time is now for marketers and businesses to go beyond theproduct conversation to understanding, sparking and sustaining thepassion conversation for why your business is in business.


NEWS & OPINION: A KnowledgeBlocks Giveaway! The Passion Conversation

Posted October 3, 2013, 4:16 PM with category of Marketing & Sales
Enter to win a copy of The Passion Conversation by the folks at Brains on Fire over on KnowledgeBlocks! The contest is open until October 15th. Why do you need this book? Read more

NEW RELEASES: Books to Watch: September 2013

Posted August 29, 2013, 5:00 PM with category of Publishing Industry
Is it really almost September? I feel like it was just yesterday that I was holding a flickering sparkler in one hand while sipping from a perspiring brown bottle of New Glarus. Well it's true; summer really is almost over. Read more


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Price: $25.00/ea

1 $25.00 9781118533338 No volume discount available.

About the Hardcover

Publisher Wiley
Publish date 08/26/2013
Pages 224
ISBN-13 9781118533338
ISBN-10 111853333X
Language English