Passionate and Profitable: Why Customer Strategies Fail and Ten Steps to Do Them Right

By Lior Arussy
"I've always said that education without execution is just entertainment - and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Read this book and learn."--Tim Sanders, Author of "Love is The Killer App"

"Lior brings original thought to the world of business, ideas drawn from reality, based on solid observations with the clear objective of helping people make money. Read this and profit."--Jerry Vass, Author of "Soft Selling in A Hard World" and President Vass Consulting

"You might not like this book. It's not filled with easy shortcuts and feel-good platitudes. BUT, when you're ready to walk the walk and not just talk the talk) about treating your customers right and growing your business, Lior's book is a fine place to start down that rarely-followed, very profitable path."--Seth Godin Author, Purple Cow & Free Prize Inside

"Lior Arussy is a true customer advocate. This book is a must-read for anyone who knows that the only sustainable competitive advantage is to create a unique and meaningful customer experience."--Ginger Conlon, Editor-in-Chief, CRM magazine

According to Strativity's 2003 CEM global study, 45% of executives surveyed do not believe they deserve the customer's loyalty. Following a decade of customer-centric books, the market is in a state of crises with over 50% customer focused projects fail. Passionate and Profitable is a new book that takes a critical look at the state of the companies' commitment to customers and exposes the fatal mistakes companies make and the lip service they pay to their customers.

Full of examples and statistics, Passionate and Profitable argues that customer strategies success depends on making serious tough choices and not cosmetic works. It is those tough trade offs that will help companies unleash their passion for customers and in return, increase their profitability and sales.


NEWS & OPINION: Passionate and Profitable

Posted April 4, 2005, 10:16 PM with category of Management & Workplace Culture
Companies are paying lip service to their customers. We call it lipstick on a pig because whats going on today, cleverly disguised as customer relationship, is nothing more than a shrewd way to make more money from the customers at the lowest value possible. It is an attempt to create efficient relationships. Read more

NEWS & OPINION: This Week - 4/4/05

Posted April 4, 2005, 12:17 PM with category of Management & Workplace Culture
Finally we are getting some warm weather here in Milwaukee. Yesterday was a great day to be out. This week, we have a variety of things for you. Read more

NEW RELEASES: New Releases - 2/9/04

Posted February 9, 2005, 4:27 PM with category of Management & Workplace Culture
As with most of my lists, this one has some releases from last week, this week, and next week. It is also not a complete list. It is a list of titles that caught my attenttion. Read more


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Price: $31.95/ea

1 $31.95 9780471713920 No volume discount available.

About the Hardcover

Publisher John Wiley & Sons
Publish date 02/01/2005
Pages 204
ISBN-13 9780471713920
ISBN-10 0471713929
Language English