Perennial Seller: The Art of Making and Marketing Work That Lasts
By Ryan Holiday
- Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
- Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
- Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
- Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
NEWS & OPINION: The 2017 800-CEO-READ Business Book Awards Longlist
EDITOR'S CHOICE: Perennial Seller: The Art of Making and Marketing Work that Lasts
NEW RELEASES: Business Books to Watch in July
Bulk Hardcover Non-returnable Discounts
|1 - 24||$20.80||20%|
|25 - 99||$16.12||38%|
|100 - 249||$15.60||40%|
|250 - 499||$15.08||42%|
|500 - 999||$14.82||43%|
About the Hardcover
Need 1000 or more?
Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.
If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks
Other questions about eBooks can be directed to email@example.com.