Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company

By George S Day, Paul J H Schoemaker
From emerging technologies to changes in consumer tastes, tremendous opportunities and threats often begin as weak signals from the periphery. How good is your organisation at sensing, interpreting, and acting on these signals? George S. Day and Paul J. H. Schoemaker call this capability peripheral vision - and their research shows that less than 20 percent of firms have developed it in sufficient capacity to remain competitive. In this book, they reveal a systematic process for developing peripheral vision and offer practical tools and strategies for building vigilant organisations that are constantly attuned to changes in the environment. Through detailed case studies ranging from LED lighting to low-carb foods to children's dolls, the authors show how vigilant organisations win by: scoping widely and asking the right questions; scanning actively in the right places; interpreting what signals mean; probing carefully for more information; and acting wisely on signals before competitors do. This book will help your organisation see farther to seize the opportunities and avoid the risks that come from the periphery.


NEWS & OPINION: International Best Sellers for November

Posted December 10, 2009, 5:10 PM with category of Management & Workplace Culture
It's that time again - to reflect and note what others across the globe are taking time to read - Here are 800CEOREAD's international best selling business books for November 2009: 1 - Made to Stick (Latvia) 2 - IT Savvy (Australia) 3 - Kellogg on Branding (Turkey) 4 - Power of a Positive No (Mexico) 5 - Behavior Change (Spain) 6 - Peripheral Vision (France) 7 - Your Brain at Work (South Africa) 8 - Change Monster (Indonesia) 9 - Outrageous Advertising (Australia) 10 - Wikinomics (Greece) Stay tuned later this month for our Best International Books for the whole of 2009! Read more


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About the Hardcover

Publisher Harvard Business School Press
Publish date 05/01/2006
Pages 248
ISBN-13 9781422101544
Language English