Permission Marketing: Turning Strangers Into Friends and Friends Into Customers — Business Books in Bulk - 800-CEO-READ

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers

    By Seth Godin
The man "Business Week" calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
Instead of annoying potential customers by interrupting their most coveted commodity time "Permission Marketing" offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, " Permission Marketing" enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale."
Seth Godin is the author of twelve bestselling books, a popular blogger and a successful entrepreneur. His books have been translated into more than 35 languages. He founded, one of the hundred most popular websites in the United States. Godin has been a columnist for Fast Company and the Harvard Business Review and has given thousands of keynote speeches for companies, governments and non-profit organizations.


EXCERPTS: Branding Unbound by Rick Mathieson - Part IV

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Posted May 5, 2005, 4:46 PM with category of General Business
We contemporary marketers face an unusual dilemma: To successfully market products and services to our audiences, we often have to write copy that isnt overtly marketing or selling anything. Why is this so? Growing privacy concerns have led to the prevalence of permission marketing. Read more


  • 9780684856360
  • 9780684865539

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ISBN 9780684836331
Language English
Publish Date 07/13/1999
Publisher Simon & Schuster

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