The Physics of Business Growth: Mindsets, System, and Processes
"The Physics of Business Growth" helps readers understand how to create growth in today's business environment, providing them a roadmap and a set of practical tools to navigate its challenges. The book lays out a three step formula that will prove invaluable to professionals who have the opportunity to influence growth now, as well as to tomorrow's growth leaders, guiding them in (1) creating the right employee and organizational mindsets to enable growth (2) building an internal corporate growth system, and (3) putting in place processes that result in identifying opportunities, launching growth experiments, and managing a growth portfolio."
""The Physics of Business Growth" documents practices that work in driving organic growth. Hess and Liedtka place a distinctive emphasis on integrated thinking that involves both operational discipline, agile strategic thinking, and what they call 'catalyst' leadership. Particularly insightful is their emphasis on growth strategies requiring experimentation-prototyping and learning with your customers. The good news for managers is that this book avoids the trap of magical thinking, which glosses over the messiness and complexity involved in growing a business. Rather, they offer a robust toolkit that growth leaders can adapt to their own circumstances."--J. M. Ryan, Senior Fellow, Wharton Executive Education and President and Founder, True North Advisory Group
1 $12.99 9780804784771 No volume discount available.
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|Publisher||Stanford University Press|
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