Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

By Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game--defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings"-- companies such as Amazon, Salesforce, Uber, and IKEA--that give us new ways of living, thinking or doing business, often solving problems we didn't know we had.

In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.

Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator's Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.



    RELATED ARTICLES

NEWS & OPINION: Inside the Longlist: Leadership & Strategy

Posted November 2, 2016, 1:30 PM with category of Publishing Industry
The following five Leadership & Strategy books will help guide you, your company, and your people through growth, through evolution, through reinvention. Each of these books will act as a lantern to make the forest a little less dark, and the way forward a little more clear. Read more

NEWS & OPINION: The 2016 800-CEO-READ Business Book Awards Longlist

Posted November 1, 2016, 9:10 AM with category of The Company
If you're going to read 40 business books published in 2016, make them this 40—or, I suppose, choose from among them. Read more

NEW RELEASES: Business Books to Watch in June

Posted June 1, 2016, 2:00 PM with category of Publishing Industry
Looking for something new to read? These are just some of the books we have our eyes on in June, in order of publication date. Read more




    SHARE THIS
Embedicon
 
9780062407610
eBook

  Choose a format

Price: $23.19/ea
LIST PRICE: $28.99

Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $23.19 20%
25 - 99 $20.29 30%
100 - 499 $18.84 35%
500 - 999 $18.26 37%
ISBN: 9780062407610

About the Hardcover

Publisher HarperBusiness
Publish date 06/14/2016
Pages 272
Availability Available
ISBN-13 9780062407610
ISBN-10 0062407619
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.


Interested in eBooks?

If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks

Other questions about eBooks can be directed to support@800ceoread.com.