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Poke the Box

By Seth Godin

We send our kids to school and obsess about their test scores, their behavior, and their ability to fit in.

We post a help wanted ad and look for experience, famous colleges, and a history of avoiding failure.

We invest in companies based on how they did last quarter, not on what they re going to do tomorrow.

So why are we surprised when it all falls apart?

Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a world filled with change, that's what matters your ability to create and learn from change.

"Poke the Box" is a manifesto about producing something that's scarce, and thus valuable. It demands that you stop waiting for a road map and start drawing one instead. You know how to do this, you ve done it before, but along the way, someone talked you out of it.

We need your insight and your dreams and your contributions. Hurry.

    ABOUT THE AUTHOR

Seth is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books LinchpinTribesThe Dip and Purple Cow.

In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world.

He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.

Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.

His newest book, What To Do When It's Your Turn, is already a bestseller.




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Posting the strategy + business list before the Thanksgiving break reminded me that we haven't seen quite as many "best of 2011" business lists at this point of year as we have in years past. Beside the Goldman Sachs/FT award and s+b's list, The only two I've seen have come from booksellers—Amazon and Hudson. Amazon's Best Books of 2011 were announced earlier this month. Read more

NEWS & OPINION: Amazon's Best of 2011 ... So Far

Posted June 27, 2011, 7:20 PM with category of Management & Workplace Culture
Amazon's books editors have announced their "2011 Best Books of the Year So Far" list. I don't recall them putting out a mid-year list in the past, but it's a great idea and they've picked some very worthy titles. Their top ten in the Business & Investing category are: Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz, Rodale Press Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki, Portfolio Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization by David Logan, John King & Halee Fischer-Wright, Harper Paperbacks (the paperback release of the authors' 2008 book) In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy, Simon & Schuster Poke the Box by Seth Godin, The Domino Project - Powered by Amazon Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity by Josh Linkner, Jossey-Bass We First: How Brands and Consumers Use Social Media to Build a Better World by Simon Mainwaring, Palgrave MacMillan The Thank You Economy by Gary Vaynerchuk, HarperBusiness Beyond Wealth: The Road Map to a Rich Life by Alexander Green, John Wiley & Sons Endgame: The End of the Debt Supercycle and How It Changes Everything by John Mauldin, John Wiley & Sons On that list, Disciplined Dreaming author Josh Linkner contributed a manifesto to the February issue of ChangeThis, and we have a manifesto from Simon Mainwaring coming on July 6. Read more

NEWS & OPINION: Poke the Box

Posted February 23, 2011, 9:29 AM with category of Management & Workplace Culture
Bestselling business author Seth Godin made waves in the publishing industry when he recently started his imprint The Domino Project. His first title, and a book he authored, is Poke the Box, which is now available. The Domino Project is powered by Amazon, who are really great at offering single copies of books at a low price. Read more




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Publisher Brilliance Audio
Publish date 01/20/2016
Pages 0
Availability Available
ISBN-10 1511366109
Language English

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