Poke the Box
By Seth Godin
We send our kids to school and obsess about their test scores, their behavior, and their ability to fit in.
We post a help wanted ad and look for experience, famous colleges, and a history of avoiding failure.
We invest in companies based on how they did last quarter, not on what they re going to do tomorrow.
So why are we surprised when it all falls apart?
Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a world filled with change, that's what matters your ability to create and learn from change.
"Poke the Box" is a manifesto about producing something that's scarce, and thus valuable. It demands that you stop waiting for a road map and start drawing one instead. You know how to do this, you ve done it before, but along the way, someone talked you out of it.
We need your insight and your dreams and your contributions. Hurry.
Seth is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.
In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world.
He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.
Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.
His newest book, What To Do When It's Your Turn, is already a bestseller.
NEWS & OPINION: Rounding Up the Best of 2011
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NEWS & OPINION: Poke the Box
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