Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace — Business Books in Bulk - 800-CEO-READ

Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

    By Al Ries, Jack Trout (Joint author)

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, "Positioning" describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, "Positioning" is required reading for anyone in business today.



    RELATED ARTICLES

NEWS & OPINION: Bygones

Posted December 3, 2009, 6:22 PM with category of General Business
I received a copy of Bas Bleu’s catalog via snailmail the other day. Bas Bleu (means “blue stocking,” the antiquated label used for an educated woman) is a specialty book and gift strictly mail-order company whose motto is: “Champion of the Odd Little Book…and your source for inspired gifts and accessories for readers. ” It surprised me to get this catalog since it seems like the days of hard copy catalogs are far behind us (JCPenney's just announced they will discontinue their Big Book). Read more

NEWS & OPINION: 100 Best: Jack intervieiws Jack Trout, co-author of Positioning

Posted April 23, 2009, 2:29 PM with category of General Business
As technology develops, the ways for people to communicate have become incredibly easier, creating a flood of messaging and input that makes it difficult for companies to get their message received clearly. Positioning details how to effectively stake claim in the minds of consumers in honest ways, creating a new form of advertising where insight and familiarity rivals messaging. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Read more

NEWS & OPINION: 100 Best: Jack interviews Al Ries, co-author of Positioning

Posted March 27, 2009, 4:03 PM with category of General Business
As technology develops, the ways for people to communicate have become incredibly easier, creating a flood of messaging and input that makes it difficult for companies to get their message received clearly. Positioning details how to effectively stake claim in the minds of consumers in honest ways, creating a new form of advertising where insight and familiarity rivals messaging. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Read more

NEWS & OPINION: Toddcast #1 - BEA, Swanson, Classics, and the Market

Posted June 13, 2006, 12:17 AM with category of General Business
This is the first in what I think will be a series of Toddcasts. This week's podcast is a conversation between myself and Todd Berman of Harvard Business School Press. Both of us have quite the passion for business books and I think it comes through. Read more

NEWS & OPINION: More Reading from All Marketers Are Liars

Posted May 31, 2005, 2:02 PM with category of General Business
Seth Godin ends All Marketers Are Liars with a list of other books worth reading: Crossing the Chasm by Geoffery Moore Positioning by Trout and Ries In Pursuit of Wow! and The Tom Peters Seminar by Tom Peters Blink by Malcolm Galdwell Selling the Dream by Guy Kawasaki The Republic of Tea by Bill Rosenzweig and Mel Ziegler (out of print) Don't Think Of An Elephant! /How Democrats And Progressives Can Win by George Lakoff Secrets of Closing the Sale by Zig Ziglar Why We Buy by Paco Underhill Creating Customer Evangelists by Ben McConnell and Jackie Huba Emotional Design by Donald Norman The Moral Economy of the Peasant by James Scott Creative Company: How St. Read more




    SHARE THIS
Embedicon
 
9780071373586
eBook
  • 9780071373586
  • Positioning
  • 9780071359160

  Choose a format
  •   For use in United States   United-states-16

Price: $16.00/ea
LIST PRICE: $20.00

Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $16.00 20%
25 - 99 $14.00 30%
100 - 499 $13.00 35%
500 - 999 $12.60 37%
ISBN: 9780071373586

Need 1000 or more?

Additional discounts may be available. Please call 1-800-236-7323 for more information.

You may also place an order online at the highlighted discount for any quantity over 500.
Publisher McGraw-Hill Companies
Publish date 01/01/2001
Pages 213
Availability Available
ISBN-10 0071373586
Language English

Interested in eBooks?Please read our brief introduction before purchasing.

Look for similar items